> For the complete documentation index, see [llms.txt](https://help.amplorium.com/doc/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.amplorium.com/doc/campaigns.md).

# Campaigns

Campaigns in Amplorium help you schedule automated product posts using smart rules and templates. The setup is quick and includes just three simple steps: **Campaign Details**, **Template**, and **Schedule**. You'll be ready to automate your product posts in just a few minutes. 

### 📝 Campaign Details

In this section, you'll define where your campaign will publish, what it will include, and how the products will be selected.

1. **Choose a Social Page**

   Select either an **Instagram** or **Facebook** Page to publish your campaign
2. **Name Your Campaign**

   Enter a clear and descriptive **Campaign Name** to keep your campaigns organized.
3. **Select Your Store**

   Choose the connected **Shopify store** where the campaign will pull products from.
4. **Selection Type**

   Choose how Amplorium will select products to include in the campaign:

   * **Newest Product:** Will post *the most recent* product from a selected collection or tag
   * **Random Product:** Will post *the random product* from a selected collection or tag
5. **Select based on** \
   Decide whether the product selection should be based on a **Collection** or **Tag**, and then select the relevant collections or tags from the dropdown.

### 🎨 **Template**

In this step, you'll define **how your campaign posts will look**—including the format, media, and captions.

1. **Choose Post Type**

   Select the format you'd like to use for your campaign posts:

   * **Instagram**: Choose between **Post** or **Story**
   * **Facebook**: Only **Post** is available

2. **Include Media**

   Choose how your product will be visually represented:

   * Use the product’s **thumbnail image**

   * Or select **multiple images** to give more variety

   > 💡 **Tip:** Alternating your posts helps maintain engagement. You can create **up to 5 caption variants** to keep your content fresh across campaign runs.

3. **Choose Caption Type**

   You can generate captions in two ways:

   **✍️ Manual Captions**

   * Add up to **5 caption variants** manually
   * For each variant:
     * Choose a [**Caption Template**](/doc/smart-features/caption-templates.md)
     * Enter your customized text using caption variables if needed

   **🤖 AI-Generated Captions**

   * Amplorium [generates the captions](/doc/smart-features/ai-captions.md) for you based on your product details

   * You can add **special instructions** to guide the tone, style, or content

   > Example: “Make it sound casual and playful” or “Highlight discount if available”

### 🕒 **Schedule**

In this step, you’ll define **when** your campaign will post content.

**1. Select Frequency**\
Choose the **days of the week** you want your campaign to run.\
This is done using simple **checkboxes** — select as many days as you'd like.

**2. Select Time**\
Pick the **exact time of day** you want your posts to be published.\
You can choose a time that best fits your audience’s activity or your marketing strategy.\
**Note:** The time zone is automatically taken from your **Shopify store settings**

### ✅ That’s it! 

Once all three sections are filled out — **Campaign Details**, **Template**, and **Schedule** — your campaign is ready to go. Just hit **Create Campaign**, and Amplorium will take care of the rest.