# Introduction Welcome to the Amplorium guide! **Amplorium** is your all-in-one tool for automating and designing social media posts directly from your **Shopify store**. Whether you want to promote new products, boost engagement with Instagram Reels, or schedule posts across multiple channels — we’re here to make it effortless. #### 🔍 What’s Inside This Help Desk? * [**Getting Started**](/doc/getting-started)\ Learn how to connect your social pages and make your first post in minutes. * [**Smart Features**](/doc/smart-features)\ Discover powerful tools like **AI Captions**, **Video Templates**, and **Caption Templates** to enhance your content. * [**Manual Posts**](/doc/manual-posts)\ Step-by-step guides for creating and publishing one-time posts to Instagram and Facebook. * [**Campaigns**](/doc/campaigns)\ Automate your product marketing with scheduled posts based on smart selection rules. * [**Pricing**](/doc/pricing)\ See what’s included in each plan and choose the right one for your store. * [**Contact Us**](/doc/contact-us)\ Need help? Reach out to our team — we're here to support you. Let’s get started → Head to [**Getting Started**](/doc/getting-started) to connect your first social page and make your first post! # Getting Started # Connecting your first Social Page Learn how to connect your first Social Page to Amplorium Before you can start posting with Amplorium, you’ll need to connect your social accounts

Connecting your first Social Page

#### 🚀 How to Connect 1. Go to [**Settings**](https://app.amplorium.com/settings#:~:text=Social%20pages) 2. Scroll to the **Social pages** section 3. Click **“Add account”** 4. Follow the Facebook/Instagram authorization flow to connect your pages #### 📌 Requirements **For Facebook:** * Only **Facebook Pages** are supported * **Personal profiles** cannot be used — convert your profile to a Page or create a new one **For Instagram:** * Must be a **Business** or **Creator** account * Must be **linked to a Facebook Page** # How to set up an Instagram Business Account Creating an Instagram Business Account: Step-by-Step {% embed url="" %} Video Explainer {% endembed %} To turn your personal Instagram account into a Business (Professional) account, follow the next steps: 1. Go to More > [Settings](https://www.instagram.com/accounts/edit/); 2. Click “Switch to Professional Account”; 3. Select “Business Account” and click “Next”; 4. Read the features and click “Next”; 5. Select the category that best describes what you do and click “Done”; 6. Congratulations, now you have a business account! # How to set up a Facebook Page Creating a Facebook Page: Step-by-Step To connect Facebook to Amplorium, you need a **Facebook Page**. Personal profiles are **not supported**.\ \ \&#xNAN;**\** #### ✅ Step-by-Step Instructions **1. Log in to Facebook**\ Go to [facebook.com](https://www.facebook.com) and sign in with your personal account. **2. Go to the Page Creation Tool**\ Visit: [facebook.com/pages/create](https://www.facebook.com/pages/create) **3. Choose a Page Type**\ Select **Business or Brand** to promote your products. **4. Enter Your Page Info** * **Page Name** – Use your brand or store name * **Category** – Start typing (e.g., "E-commerce", "Clothing Store", "Retail Company") and select the best match * Click **Continue** **5. Add Images** * **Profile Picture** – Add your logo or brand image * **Cover Photo** – Optional, but recommended for a polished look **6. Customize Your Page** * Add a **Description**, **Website**, **Phone Number**, and other contact info * You can do this now or later **7. Publish Your Page**\ Once created, your page is live! You can now start posting or connecting it to Amplorium. # Notifications Learn how to manage your email preferences in Amplorium to receive updates about product news and account activity. Stay informed about Amplorium updates and your account activities by managing your email notification preferences. #### 🚀 How to Manage Notifications 1. Navigate to [**Settings**](https://app.amplorium.com/settings#:~:text=Newsletter) 2. Scroll down to the **Newsletter** section 3. Check or uncheck the options you prefer: * **Marketing Emails** – Stay up to date with Amplorium updates, new features, and promotions * **Product Notifications** – Receive alerts about important account activity like post publications or campaign updates 4. Click **“Save”** to apply your changes
# Smart Features # AI Captions Learn how to use AI-powered tools in Amplorium to generate, refine, and customize social media captions based on your product details. **AI Captions** help you quickly generate engaging, product-based captions with just one click — saving you time while keeping your posts fresh and relevant.

Amplorium AI Caption

#### ✨ What You Can Do * Instantly generate a caption using your product’s information * Simplify existing text to make it more readable * Expand short descriptions into more detailed, persuasive copy * Optimize long text by shortening it for better social performance #### 💡 Tip Use special instructions to tailor your brand voice or emphasize product features that matter most to your audience # Video Templates Creating dynamic Video based on your existing Products Amplorium’s **Video Templates** help you create dynamic, scroll-stopping videos from your product photos — no video editing skills required. These templates are perfect for promoting new arrivals, sharing customer reviews, announcing discounts, or highlighting your brand story.
{% embed url="" %} #### ✨ What You Can Do * Choose from a variety of eye-catching templates * Use them in Instagram Reels, Stories, or Facebook Reels * Customize each video to match your brand #### 🛠️ How It Works 1. **Select up to 3 product images**\ These will be embedded directly into the video template. 2. **Customize the template** * Edit **text** (e.g., prices, product names, messages) * Adjust **colors** to match your branding * Add **royalty-free music** from our built-in library 3. **Preview and use**\ Instantly see your video, then publish or schedule it. # Caption Templates Learn how to use or create dynamic Caption Templates in Amplorium to automate social media text using product-based variables. **Caption Templates** let you create reusable **text templates** for your posts using dynamic product variables. Select a prebuilt option or create your own to save time and stay consistent across all your captions.

Amplorium dynamic caption templates

#### 🧩 What You Can Do * **Select a Caption Template** when creating a post * **Use predefined templates** for quick posting * **Create your own templates** using [Caption Variables](/doc/smart-features/caption-variables) like `{TITLE}`, `{PRICE}`, `{DESCRIPTION}`, etc. * Templates automatically pull product data and format your caption for you # Caption Variables Learn how to create dynamic, reusable social media captions using product-based variables and smart formatting rules. Amplorium’s **Caption Variables** let you auto-generate product captions using dynamic variables from your Shopify store. Templates save time, ensure consistency, and let you tailor your messaging at scale. #### 🧩 Dynamic Variables You can include the following fields in your caption template: * `{TITLE}` — Product title * `{DESCRIPTION}` — Product description * `{PRODUCT_TYPE}` — Type/category * `{MIN_PRICE}` / `{MAX_PRICE}` — Pricing info * `{OLD_PRICE}` — Compare-at price * `{CURRENCY}` — Product currency * `{SKU}` — Product SKU * `{VENDOR}` — Product vendor/brand * `{STORE_URL}` — Your store’s link * `{TAGS}` — Product tags #### ⚙️ Formatting Instructions Modify how variables are displayed by adding **formatting codes**: | Format | Meaning | Example | | ----------- | ----------------------------------- | --------------------- | | `:W10` | Limit to 10 words | `{DESCRIPTION:W10}` | | `:C50` | Limit to 50 characters | `{TITLE:C50}` | | `:P2` | Limit to 2 paragraphs | `{DESCRIPTION:P2}` | | `:L3` | Limit to 3 lines | `{DESCRIPTION:L3}` | | `:DNo info` | Default text if empty | `{VENDOR:DNo info}` | | `:Sstop` | Truncate at stop word (e.g. "stop") | `{DESCRIPTION:Sstop}` | These controls help you keep captions short, clear, and tailored to each platform’s best practices. #### 💡 Example Template {% columns %} {% column %} > Introducing: {**TITLE**} > \ > Only {**CURRENCY**}{**MIN\_PRICE**}! 🔥 > > \ > {**DESCRIPTION:W20**} > > \ > Shop now: {**STORE\_URL**} > \ > \#newarrival #shopify > {% endcolumn %} {% column %} > Introducing: **LED High Tops** > \ > Only **$80.0!** 🔥 > > \ > **Black high top shoes with green LED lights in the sole, tied up with laces and a buckle**. > > \ > Shop now: **** > > \#newarrival #shopify > {% endcolumn %} > {% endcolumns %} This example: * Uses the product title * Shows the minimum price with currency * Trims the description to 20 words * Includes your store link and hashtags # Manual Posts # Overview Overview: Creating Social Media Posts in Amplorium Creating social media content with Amplorium is quick, visual, and deeply integrated with your **Shopify** store. Whether you're publishing to **Instagram** or **Facebook**, this guide walks you through every key step in the post creation process — from choosing your product to scheduling your post. #### 📝 1. Select Your Social Media Page and Post Type Choose which platform you'd like to post to: * [**Instagram** ](/doc/manual-posts/instagram)– Supports Posts, Stories, and Reels * [**Facebook** ](/doc/manual-posts/facebook)– Supports Posts and Reels #### 🛍️ 2. Select a Product from Your Shopify Store Amplorium pulls your products directly from Shopify for easy content creation. * **First**, select your connected **Store** (if you have multiple) * **Then**, choose a **Product**: * You’ll see the **10 most recently added** products by default * Use the **search bar** to find other products quickly #### 🖼️ 3. Choose or Customize Media Decide what media to include in your post: * Use **product images**, or upload custom visuals * For **Stories** and **Reels**, you can create engaging videos using **Amplorium’s video templates**, which turn product photos into dynamic social content #### 💬 4. Add an Optional Caption Captions help convey your message and connect with your audience. * **Available for**: Posts and Reels * **Not supported for**: Stories (due to platform limitations) * Caption options: * Use the **AI Assistant Button** to generate a caption on the fly based on product information, such as title, description, and pricing * Choose from **prebuilt templates** * Create and reuse your own **custom templates** #### 🚀 5. Send, Schedule, or Save Once your post is ready, choose how to proceed: * **Send now** – Publish immediately to selected platform * **Schedule for later** – Pick a date and time to auto-post * **Save as draft** – Come back and finish it later # Instagram Instagram: creating Posts, Stories, and Reels in Amplorium ## What You'll Learn In this article, you’ll learn how to quickly create and publish **Instagram Posts**, **Stories**, and **Reels** using Amplorium’s ready-made templates and automation tools — all synced with your Shopify store. ## 🎥Video tutorials **Post Creation** {% embed url="" %} Amplorium Manual Instagram Post Creation {% endembed %} ## 💡Tips * Ensure your Instagram account is a **Business page** * Keep captions under **2200** characters for best results * Use at least **5** relevant hashtags to improve reach * **Product links are not clickable on Instagram**\ Instagram does not allow clickable links in post captions. This is a platform-wide limitation—not something Amplorium can control.\ Some sellers still include product URLs for reference, but most guide users to their **profile bio** and use a link-in-bio tool to direct traffic.
# Facebook Facebook: creating Posts and Reels in Amplorium ## What You'll Learn In this article, you’ll learn how to create and schedule **Facebook Posts** and **Reels** using Amplorium’s visual templates and automation features — all powered by your Shopify store. ## 🎥Video Tutorials **Post Creation** {% embed url="" %} ## 💡Tips * You must connect a **Facebook Page**, not a personal account\ Facebook's API does **not** allow posting from personal profiles. You’ll need to connect a **Facebook Page**, which can be created for free and linked to your personal profile. * Keep captions **short and clear** to increase readability on Facebook * You **can include clickable product links** in Facebook posts\ Unlike Instagram, Facebook allows clickable links in captions. Amplorium will automatically include your product link if you choose. # Campaigns Campaigns in Amplorium help you schedule automated product posts using smart rules and templates. The setup is quick and includes just three simple steps: **Campaign Details**, **Template**, and **Schedule**. You'll be ready to automate your product posts in just a few minutes. ### 📝 Campaign Details In this section, you'll define where your campaign will publish, what it will include, and how the products will be selected. 1. **Choose a Social Page** Select either an **Instagram** or **Facebook** Page to publish your campaign 2. **Name Your Campaign** Enter a clear and descriptive **Campaign Name** to keep your campaigns organized. 3. **Select Your Store** Choose the connected **Shopify store** where the campaign will pull products from. 4. **Selection Type** Choose how Amplorium will select products to include in the campaign: * **Newest Product:** Will post *the most recent* product from a selected collection or tag * **Random Product:** Will post *the random product* from a selected collection or tag 5. **Select based on** \ Decide whether the product selection should be based on a **Collection** or **Tag**, and then select the relevant collections or tags from the dropdown. ### 🎨 **Template** In this step, you'll define **how your campaign posts will look**—including the format, media, and captions. 1. **Choose Post Type** Select the format you'd like to use for your campaign posts: * **Instagram**: Choose between **Post** or **Story** * **Facebook**: Only **Post** is available 2. **Include Media** Choose how your product will be visually represented: * Use the product’s **thumbnail image** * Or select **multiple images** to give more variety > 💡 **Tip:** Alternating your posts helps maintain engagement. You can create **up to 5 caption variants** to keep your content fresh across campaign runs. 3. **Choose Caption Type** You can generate captions in two ways: **✍️ Manual Captions** * Add up to **5 caption variants** manually * For each variant: * Choose a [**Caption Template**](/doc/smart-features/caption-templates) * Enter your customized text using caption variables if needed **🤖 AI-Generated Captions** * Amplorium [generates the captions](/doc/smart-features/ai-captions) for you based on your product details * You can add **special instructions** to guide the tone, style, or content > Example: “Make it sound casual and playful” or “Highlight discount if available” ### 🕒 **Schedule** In this step, you’ll define **when** your campaign will post content. **1. Select Frequency**\ Choose the **days of the week** you want your campaign to run.\ This is done using simple **checkboxes** — select as many days as you'd like. **2. Select Time**\ Pick the **exact time of day** you want your posts to be published.\ You can choose a time that best fits your audience’s activity or your marketing strategy.\ **Note:** The time zone is automatically taken from your **Shopify store settings** ### ✅ That’s it! Once all three sections are filled out — **Campaign Details**, **Template**, and **Schedule** — your campaign is ready to go. Just hit **Create Campaign**, and Amplorium will take care of the rest. # Pricing Amplorium current pricing model details Simple, transparent pricing — just **$5/month** or **$50/year**. No hidden fees. Cancel anytime. #### What’s included in your plan: * ✅ Connect multiple shops * ✅ Connect multiple social pages * ✅ Unlimited caption templates * ✅ Unlimited manual posts * ✅ Unlimited scheduled posts * ✅ Unlimited auto-post campaigns * ✅ AI-generated captions * ✅ AI-generated tags * ✅ Premium video templates * ✅ Access to every new feature with each update Start today for only $5/month — or s**ave 20%** with the annual plan. # Contact us **Feedback Welcome:** As we build this platform, your insights and suggestions are invaluable. Feel free to reach out through our feedback form within the app. Email: [**contact@amplorium.com**](mailto:contact@amplorium.com)