Caption Variables

Learn how to create dynamic, reusable social media captions using product-based variables and smart formatting rules.

Amplorium’s Caption Variables let you auto-generate product captions using dynamic variables from your Shopify store. Templates save time, ensure consistency, and let you tailor your messaging at scale.

🧩 Dynamic Variables

You can include the following fields in your caption template:

• {TITLE} — Product title

• {DESCRIPTION} — Product description

• {PRODUCT_TYPE} — Type/category

• {MIN_PRICE} / {MAX_PRICE} — Pricing info

• {OLD_PRICE} — Compare-at price

• {CURRENCY} — Product currency

• {SKU} — Product SKU

• {VENDOR} — Product vendor/brand

• {STORE_URL} — Your store’s link

• {TAGS} — Product tags

⚙️ Formatting Instructions

Modify how variables are displayed by adding formatting codes:

Format	Meaning	Example
:W10	Limit to 10 words	{DESCRIPTION:W10}
:C50	Limit to 50 characters	{TITLE:C50}
:P2	Limit to 2 paragraphs	{DESCRIPTION:P2}
:L3	Limit to 3 lines	{DESCRIPTION:L3}
:DNo info	Default text if empty	{VENDOR:DNo info}
:Sstop	Truncate at stop word (e.g. "stop")	{DESCRIPTION:Sstop}

These controls help you keep captions short, clear, and tailored to each platform’s best practices.

💡 Example Template

Introducing: {TITLE} Only {CURRENCY}{MIN_PRICE}! 🔥

{DESCRIPTION:W20}

Shop now: {STORE_URL} #newarrival #shopify

Introducing: LED High Tops Only $80.0! 🔥

Black high top shoes with green LED lights in the sole, tied up with laces and a buckle.

Shop now: https://your-shop.myshopify.com/products/led-high-tops

#newarrival #shopify

This example:

• Uses the product title

• Shows the minimum price with currency

• Trims the description to 20 words

• Includes your store link and hashtags