Caption Variables
Learn how to create dynamic, reusable social media captions using product-based variables and smart formatting rules.
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Learn how to create dynamic, reusable social media captions using product-based variables and smart formatting rules.
Amplorium’s Caption Variables let you auto-generate product captions using dynamic variables from your Shopify store. Templates save time, ensure consistency, and let you tailor your messaging at scale.
You can include the following fields in your caption template:
{TITLE} — Product title
{DESCRIPTION} — Product description
{PRODUCT_TYPE} — Type/category
{MIN_PRICE} / {MAX_PRICE} — Pricing info
{OLD_PRICE} — Compare-at price
{CURRENCY} — Product currency
{SKU} — Product SKU
{VENDOR} — Product vendor/brand
{STORE_URL} — Your store’s link
{TAGS} — Product tags
Modify how variables are displayed by adding formatting codes:
:W10
Limit to 10 words
{DESCRIPTION:W10}
:C50
Limit to 50 characters
{TITLE:C50}
:P2
Limit to 2 paragraphs
{DESCRIPTION:P2}
:L3
Limit to 3 lines
{DESCRIPTION:L3}
:DNo info
Default text if empty
{VENDOR:DNo info}
:Sstop
Truncate at stop word (e.g. "stop")
{DESCRIPTION:Sstop}
These controls help you keep captions short, clear, and tailored to each platform’s best practices.
Introducing: {TITLE} Only {CURRENCY}{MIN_PRICE}! 🔥
{DESCRIPTION:W20}
Shop now: {STORE_URL} #newarrival #shopify
Introducing: LED High Tops Only $80.0! 🔥
Black high top shoes with green LED lights in the sole, tied up with laces and a buckle.
Shop now: https://your-shop.myshopify.com/products/led-high-tops
#newarrival #shopify
This example:
Uses the product title
Shows the minimum price with currency
Trims the description to 20 words
Includes your store link and hashtags
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