Overview

Learn how to create automated campaigns in Amplorium

Campaigns in Amplorium help you schedule automated product posts using smart rules and templates. The setup is quick and includes just three simple steps: Campaign Details, Template, and Schedule. You'll be ready to automate your product posts in just a few minutes. <embedded video>

📝 Campaign Details

In this section, you'll define where your campaign will publish, what it will include, and how the products will be selected.

1. Choose a Social Page

   Select either an Instagram or Facebook Page to publish your campaign

2. Name Your Campaign

   Enter a clear and descriptive Campaign Name to keep your campaigns organized.

3. Select Your Store

   Choose the connected Shopify store where the campaign will pull products from.

4. Selection Type

   Choose how Amplorium will select products to include in the campaign:

   • Newest Product: Will post the most recent product from a selected collection or tag

   • Random Product: Will post the random product from a selected collection or tag

5. Select based on Decide whether the product selection should be based on a Collection or Tag, and then select the relevant collections or tags from the dropdown.

🎨 Template

In this step, you'll define how your campaign posts will look—including the format, media, and captions.

1. Choose Post Type

   Select the format you'd like to use for your campaign posts:

   • Instagram: Choose between Post or Story

   • Facebook: Only Post is available

2. Include Media

   Choose how your product will be visually represented:

   • Use the product’s thumbnail image

   • Or select multiple images to give more variety

   💡 Tip: Alternating your posts helps maintain engagement. You can create up to 5 caption variants to keep your content fresh across campaign runs.

3. Choose Caption Type

   You can generate captions in two ways:

   ✍️ Manual Captions

   • Add up to 5 caption variants manually

   • For each variant:

     • Choose a Caption Template

     • Enter your customized text using caption variables if needed

   🤖 AI-Generated Captions

   • Amplorium generates the captions for you based on your product details

   • You can add special instructions to guide the tone, style, or content

   Example: “Make it sound casual and playful” or “Highlight discount if available”

🕒 Schedule

In this step, you’ll define when your campaign will post content.

1. Select Frequency Choose the days of the week you want your campaign to run. This is done using simple checkboxes — select as many days as you'd like.

2. Select Time Pick the exact time of day you want your posts to be published. You can choose a time that best fits your audience’s activity or your marketing strategy. Note: The time zone is automatically taken from your Shopify store settings

✅ That’s it!

Once all three sections are filled out — Campaign Details, Template, and Schedule — your campaign is ready to go. Just hit Create Campaign, and Amplorium will take care of the rest.